Public speaking and argumentation
You can have the best product or service in the world, but if you cannot communicate why a potential customer should buy it and not your competitors', then that product or service is not worth much.
If you need to make an important pitch to potential investors or to potential clients, you need to arm yourself with necessary tools.
By public speaking, I am talking about art of argumentation.
In 1998, I became a Certified Toastmasters. If you have not yet looked into it, do so: https://www.toastmasters.org/ It is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Since 1924, Toastmasters has helped people become more confident speakers, communicators, and leaders.
It certainly helped my business career, and it provided me with the necessary foundation to be a successful courtroom litigator.
In the past quarter century since I became a Certified Toastmaster, I have developed many business and legal public-speaking skills to complement the skills I learned as a Toastmaster. As a traveling businessman, I gave countless sales presentations throughout the U.S., Latin America, and the Caribbean. As an attorney, I made countless pleas to judges and juries.
- As a non-engineer salesman, I taught large groups of engineers about high-tech products
- As a prosecutor, I repeatedly convinced defense attorneys and their clients to accept plea deals
- As a defense attorney, I repeatedly convinced prosecutors to dismiss charges or to agree to favorable dispositions
- I also successfully convinced judges and juries to accept my clients' positions
My legal (and business) advocacy was so strong that I was selected by the Army Reserve to teach trial advocacy at the JAG School in Charlottesville (The Judge Advocate and General's Legal Center and School). As a military attorney, I primarily taught trial advocacy. I taught new and seasoned attorneys how to cogently speak in courtrooms. From opening statements to closing arguments to cross examinations of adverse witnesses, I have refined the art of public speaking and argumentation and I can offer it to you and to your employees.
In essence, argumentation and public speaking is presenting the best possible closing argument to a target audience.
I charge $600 for the Argumentation Package, which includes the following:
1. Meet with you to review your business, the industry, and the message you want to convey.
2. Identify the target audience.
3. Develop arguments using one or more argumentation methods.
4. Create a written presentation in the form of a speech, letter, Power Point, or other document.
5. Help prepare for delivery of the message.
In certain situations, and for an additional charge, I could deliver the message on behalf of the company. I can also give a presentation to up to 25 of your employees in this area.